New Mexico Influence Magazine Article Reprint: The Understated Influence of Alamogordo’s Black Churches

By Chris Edwards, CEO 2nd Life Media/Roadrunner Emporium, Alamogordo reprint from New Mexico Influence Magazine – April May Edition

“Do all the good you can,

By all the means you can,

In all the ways you can,

In all the places you can,

To all the people you can,

As long as ever you can.” – John Wesley’

John Wesley was an English cleric, theologian, and evangelist, who was a leader of a revival movement within the Church of England known as Methodism. The societies he founded became the dominant form of the independent Methodist movement that continues to this day.

While researching this article on the “influence” of the Black Church in Alamogordo, we reached to the leadership of several of Alamogordo’s Black churches. I was surprised that the Reverend Warren Robinson of Alamogordo’s Owen’s AME Church provided me the quote above from a Caucasian theologian born in 1703 as the starting point of my journey of exploration. But in reading into the quote and speaking with the various pastors and theologians the path Reverend Robinson was sending me down was to understand the meaning of “service,” and that service expands well beyond the confines of a “Black Church” or any church for that matter.

When one researches the American Black experience, the fights for social justice and American society, it becomes clear that no pillar of the African American community has been more central to history, identity, and social justice than the “Black Church. Reverend Robinson made it very clear to me that in Alamogordo, “there is no single voice speaking as the Black Church”, just as there is no Black religion.

Pastor Mark Anthony Phillips of Alamogordo’s Holy Temple Church of God in Christ emphasized that the church is about” traditions and faith”, and that laws and societal norms may change, “but the foundation of faith is still and will always remain consistent in scripture.” Pastor Phillips served in the US Airforce for 24 years and then was called to serve as a pastor. In 2000 he was ordained and in 2018 became head pastor of his congregation.

Pastor Johnnie L Walker leader of Alamogordo’s New Covenant Worship Center concurs that the “foundation of the church and the teachings of God and Jesus are the foundation but that the approach to spread the word is much different than times of the past.” Pastor Walker as the newest pastor of Alamogordo’s Black Church community is viewed by many in the Black faith community as representing the “next generation of pastoral leadership for Alamogordo.” Pastor Walker’s outreach is more technologically progressive than the church of the past. He says some sermons over half of his participants are online, yet a challenge is they are not as engaged as an in-person service. Pastor Phillips emphasis was, “that there is no true substitution, to an in-person worship service”, but admits for the church, Black or otherwise, “to stay relevant, we must all evolve in approachall the while sticking to the fundamentals of faith.”

The Black Church This is Our Story, This is Our Song; a book by Henry Louis Gates, Jr. tells the reader that “the traditions and faiths that fall under the umbrella of African American religion, particularly Christianity, constitute two stories; one of a people defining themselves in the presence of a higher power and the other of their journey for freedom and equality in a land where power itself-and even humanity-for so long was (and still is) denied them.”

“Collectively, these churches make up the oldest institution created and controlled by African Americans and as such they are more than simply places of worship. In the centuries since its birth in the time of slavery, the Black Church has stood as the foundation of Black religious, political, economic, and social life. For those who lived through slavery followed by Jim Crow racism, the church provided a refuge: a place of racial and individual self-affirmation, of teaching and learning, of psychological and spiritual sustenance, of faith and a symbolic space where black people, enslaved and free, could nurture the hope for a better today and a much better tomorrow.”

As a white male that grew up in the south, I witnessed the aftereffects of the implementation of the civil rights act. I was bussed, had one of the first black teachers in a white school in Memphis, and I saw firsthand, racism in action. I witnessed the influence on my classmates, my peers, and my generation in the aftermath of Jim Crow, my generation would refer to this period as a “cleanup phase”, cleaning up the mistakes of past generations. This was the generation that was supposed to bridge racism, that was to rebuild a community that did not see color, race nor creed and our generation was the transitional generation. However, in many ways it seems we have failed in that aspiration, thus the evolution of Black Lives Matters.

The influence of the Black Church has always been one of a “safe-house” for people of color. But its mission today has moved well beyond that, to one of “service to a broader community.” Interestingly, all these years later, when I attend a church service, I seek the “Black Church” as my refuge. I find the “Black Church” to be more welcoming, less judgmental, and more spiritually enlightening to my void in faith, and that is why this story is important to me.

Alamogordo’s Black Church community has a history that followed a parallel path to the rest of the country. The Black community upon the founding of Alamogordo was a segregated community. The schools were segregated with Corinth also referred to as the Delaware School, created for Black youth, and the Dudley School for Hispanic youth. Alamogordo well ahead of most school systems nationwide and began desegregation early, 1946 for Hispanic youth and 1950 for Black Youth.

The building that once housed the Black Children, as Corinth School is now part of the structure that makes up Corinth Baptist Church which is under the leadership of Reverend James E. Forney. The property on which the present church stands was purchased from the school system after desegregation. Today, 94 years since its founding in 1928, Corinth is a symbol of the “city that sits on a hill” with “the light of her various ministries shedding rays throughout this community, state, nation and even in foreign fields-a beacon beckoning to all who have a need of her love and protection” according to its pastor.

Owen Chapel AME Church was established in 1939 in Alamogordo. The church started in the homes of faithful member who were determined to establish an African Methodist Episcopal presence in this area. The history of that gathering was strong enough for the African Methodist Episcopal church to supply a pastor and a relationship with the greater church organization. The history and the activities of Owen Chapel AME church are rich and varied. Pastor Warren Robinson leads the church with a mission of service to the community and one of inclusion and diversity. Though Robinson leads a predominately black congregation with an emphasis on the historical importance of the history of the church to the black experience, his preaching style is one of inclusion of ALL people and a celebration of diversity within the Alamogordo community. His experience in building bridges of understanding between diverse groups is his trademark. Owen A.M.E is the most diverse congregation in Alamogordo. Robinson has received the President George Bush’s Call to Service Award/USA Freedom Corps. He was awarded the Alamogordo Rotary Paul Harris Fellow Award and was given the Office of African American Affairs Everyday Hero Award in 2019. He lives service in his daily actions.

My question to the pastors of Alamogordo’s Black Church community revolves around the “Influence of the Black Church” in modern society. Is the Black Church relevant as we move forward decade’s past slavery, Jim Crow, the marches on Selma and the implementation of the civil rights act and the new youth empowerment by groups such as Black Lives Matter?

The response from all of Alamogordo’s pastors was that yes indeed the “Black Church” is relevant and does indeed still have “influence.” “That influence is as a servant to the community, we as pastors must be more community involved, listen more, talk less we must go where God is and where God is needed,” explained Pastor Phillps. He continued, “it used to be that the women wore beautiful hats and men wore their Sunday best, now we dress down, dress comfortable, welcome and we listen.” Pastor Johnnie Walker explained, “we must get outside our church walls, hit the streets and remind folks there is still an answer there it is hope to solve needs.”

Alamogordo’s Black Pastoral leadership has taken service to heart and each leader is moving their mission forward in a variety of ways.

Pastor Walker has a newly acquired church building that will soon host a new school. The Phoenix Learning Academy team will provide an intensive academic program with a focal point and emphasis on STEM (Science, Technology, Engineering, Mathematics). This STEM model will call for Project/Problem Based Learning lessons, capstone projects, and enrichment learning programs with student activity periods. PLTW (Project Lead the Way) Launch curriculum will also be implemented at the elementary grades, providing strategies for students to adopt a design-thinking mindset through compelling activities, projects, and problems that bring learning to life. This is certainly meeting a community need with thinking outside the box and leadership in implementation by the “Black Church.”

The Joy Center Alamogordo recently hosted a groundbreaking for an expanded 12,000 square foot campus with childcare facilities and more to better serve the greater needs of Alamogordo.

Pastor Robinson has served on a variety of non-profit boards across the community, as the police and hospital chaplain and has now thrown his name into contention as a candidate for Magistrate Judge.

Each pastor is expanding their use of technology, reaching an audience through expanded offerings of service to the Alamogordo community and are reminded daily that the traditions and the stability of the church ultimately bring people home to the church. People still get married, people still die and need funerals for closure and solace, the traditions and rituals of familiarity are there when the people need them. For Maya Angelou, like the other members of her generation, the words of the King James Bible, the power of the Negro Spirituals, and the sermonic tradition of the Black church were the vernacular language and soundtrack of black life and a safe home. As the crosses carried by the civil rights generation are past to the shoulders of the Black Lives Matter generation, churches and their leaders must evolve with the faithful. The evolution of the Black Church is quietly on display in Alamogordo for those enlightened or informed enough to see it and its “understated influence through service.”

https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:e604d3e0-ec11-4fc2-88c2-3b67cf357592

AlamogordoTownNews.com Tiger Girls Win State Back to Back

Congratulations to the Alamogordo Girls Track and Field Team who won their 2nd consecutive 5A State Championship and arriving home to a police escort in victory…
Thank you Mayor Susan Payne for representing Alamogordo from the stands of this state championship and the live feed of victory…

https://fb.watch/d0_phTkdc8/

The Alamogordo boys finish 7th overall at the 5A State Championships in Albuquerque.

Congrats to Lady Tigers on bringing home back-to back blue trophies! This program was begun by Coach Marilyn Sepulveda and not since her time in leadership in the 80s has the program seen as much success as the last two years. Living in her legacy she would be proud of these young ladies and of the leadership shown by the present coaching staff under Jason Atkinson, as head coach. 

Yvonne Stinson is the high point scorer with 28.5 points!

The complete results are found via this link 

Full Results – https://www.nmact.org/file/2022_4A5A_Track_Results.pdf

Girls State Winners – 66 points

200 – Yvonne Stinson 1st (25.17)

High Jump – Yvonne Stinson 1st (5-04)

800 – Ellary Battle 1st (2:17.16), Janae Shaklee 3rd (2:22.31)

100 – Yvonne Stinson 1st (11.94)

Girls 4×100 Relay 1st (49.20)

Long Jump – Yvonne Stinson 2nd (17-06.50)

Girls 1600 Sprint Medley Relay – 2nd (4:21.24)

Triple Jump – Alyssa Esquero 3rd (34-3.25)

1600 – Ellary Battle 3rd (5:11.34)

4×400 Relay – 5th (4:10.75)

4×800 Relay 6th (10:25.86)

Boys – 19.5 points

Discus – Christian Kennedy 2nd (145-11)

Pole Vault – Joey Marquez 4th (12-6)

High Jump – Gabe Kotter T-4th (6-00)

4×400 Relay – 4th (3:26.09)

300 Hurdles – Gabe Kotter 5th (41.20)

1600 – Celso Garcia 6th (4:30.57)

3200 – Celso Garcia 6th (9:54.62)

4×800 Relay 6th (8:30.95)

video ring the bell of their victory and arrival home last night…
https://fb.watch/d0_0YS7fBE/

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AlamogordoTownNews.com Alamogordo’s New York Avenue saw Record Crowds at Atomicon

Alamogordo just completed its largest New York Avenue event in the post Covid-19 world with the success of Atomicon 2022.

Street acts from transformers to superhero’s and fire Artist transformed New York Avenue into a center of artistic expression and performance art Saturday night.

“The night was a huge success and lots of fun for everyone, it was great to see so many kids and families on New York Avenue” said Alamogordo MainStreet Executive Director Nolan Ojeda.

The event went off without incident, there were lots of smiles and great fun. We have few learnings about sidewalk spacing and accessibility which will be addressed at future events due to a few vendors placement,” said Roadrunner Emporium merchant co-owners, Rene Sepulveda & Chris Edwards.

The day began under the leadership of business owner of Elite Memories Boutique Claudia Loyla rallying the troops and cleaning the streets with her volunteers beginning the day at 8 am with a commitment to create a safe, fun environment to entertain on New York Avenue for Atomicon.

Around noon vendors began arriving and the street setup began…

Flickinger Center prepared Hobbit Town for the kids…

then the crowds came and the festival was a success 

100s showed up to celebrate Atomicon in front of Roadrunner EmporiumFine Art Antiques and More, 928 New York Avenye the crossroads of art, culture and commerce in Alamogordo's Cultural Arts District

To the 100s that visited Alamogordo Main Street New York Avenue Alamogordo’s Cultural Arts District thank you for joining for a wonderful night celebrating the performance arts, culture and a community of positivity. 

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AlamogordoTownNews.com National Small Business Week on Alamogordo’s MainStreet New York Avenue

May 1st through 7th is the official week of Small Business designated by the Small Business Administration as Small Business Week.

Sherwin Williams Paint Store, GloBug, Elite Memories Boutique, Blush Hair Salon, Showcase Carpets and Tile, New,Mexico Influence Magazine, Renefit Southeast New Mexico Influence Magazine, Fitness, AlamogordoTownNews.com, 2nd Life Media, Emanuel Lydia Productions, Our Little Country Store at Roadrunner Emporium, the Local Bodega, Del Ora Goldsmith, Rocket City Game Lounge, Mission Billiards, MoniCakes, Barbies New York Avenue Salon, D & H Stamp and Sign Company, Capped, Flickinger Center, Country Corner Kitchen, Believe It Nutrition, StrangeLove Tattoo, Alamo Jump, Picacho Peak Brewing, Good News Thrift Store, and new shops coming – this is the New York Avenue business district and this is Alamogordo MainStreet and that is Small Business. 

Alamogordo’s Main Street Business District of New York Avenue represents the largest concentration of small businesses in Alamogordo.

From the cultural arts, classes,  live music and antiques of Roadrunner Emporium, to fine entertainment at the Flickinger Center, to a higher end Fine Art experience at New York Art and Music, to finest in fashions at Elite Memories Boutique, beauty and fashion at Blush Salon, Fine speciality gifts at Victoria Alamogordo, finest in quilting supplies and fabrics at Pins and Needles, excellence in locally procured selections at the Local Bodega, trivia and beer at Picacho Peak Brewing Company, late night gaming at Rocket City Game Shop, billiards play at Mission Billiards, tile and flooring, paint supplies, nutrition needs or a hot breakfast each can be found in the New York Avenue business district of Alamogordo’s MainStreet.

The Alamogordo MainStreet organization is concentrated on revitalization and partnerships to reinvent this important corridor and in community partnership with the Alamogordo Center of Commerce, the city of Alamogordo and New Mexico MainStreet; it celebrates Small Business Week with a reminder of this important corridor to the economic vitality of Alamogordo, Otero County and Southern New Mexico. 

Alamogordo MainStreet Executive Director Nolan Ojeda via a press statement concerning Small Business Week reminds Alamogordo citizens; “Alamogordo MainStreet is Small Business. The partnership businesses of Alamogordo MainStreet are the heartbeat of Alamogordo and is exactly what the SBA seeks to highlight with Small Business Week May 1st thru 7th. As the Executive Director of Alamogordo MainStreet, I’d like to personally invite you to our district, this week and (of course every week), as we celebrate Small Business Week and cap it off with our Downtown Nights Celebration this Friday with most stores open till 8 pm. This Friday night we will have a live radio remote from KALH radio at Roadrunner Emporium, a DJ spinning music in front of Victoria some special street vendors and special pricing and events at most of the stores till 8 pm.” 

Nolan continued, “We also welcome all of those coming in this weekend for the Holloman Air Show and invite them to see what makes Alamogordo’s MainStreet the New York Avenue district so unique.”

Rene Sepulveda partner in Roadrunner Emporium explained that the partnership between him and Chris Edwards, is so excited with the momentum of Alamogordo MainStreet and the New York Avenue business partnerships; “that we deepening our partnership with Emmanuel Renteria and Lydia Aspen and their New York Art and Music Studio and investing into the district idea of creating a cultural arts sub-district.  The first example of that investment partnership was our joint Evening Under the Stars Event this past weekend. That event was the tip of the iceberg in showing the potential of arts on New York Avenue. This event resulted in several thousands of dollars worth of art to be purchased by collectors and showcased musical talent with multiple performances throughout the evening.”

The small businesses of New York Avenue have two events scheduled for May Downtown Nights is Friday May 6th with merchants open till 8 pm and Atomicon is Saturday the 14th with a full array of costumed fun similar to a traditional ComiCon event with the street closed off from 8th Avenue to 12th and to include a Hobbit Village at Patrons Hall that evening.

Alice Weinman the owner of Victoria Alamogordo and the veteran business owner of the district says of Small Business Week, “we’ve been in Historic Downtown Alamogordo for 37 years, still here and still moving onward.” 
Alamogordo Small Business is moving forward which is evident every day with the renewed energy of Alamogordo MainStreet and New York Avenue. Come on down and join the multiple small businesses for Small Business Week! 

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AlamogordoTownNews.com The Magic of Wool, Wood, Clay and Oil

The Magic of Wool, Wood, Clay and Oil

Artists Susan and Scott Goewey with Georgia Stacy to show at Otero Artspace beginning this Friday 

On the First Friday of the month, May 6, from 5 – 7 pm, Otero Arts will host a reception for Susan Goewey, weaver and painter along with her husband Scott Goewey, potter. Also showing with the couple is Georgia Stacy sculptor and ceramist. The Artspace is located at the corner of 12th St. and Indiana Ave. in Alamogordo. The exhibit will be open from 1 to 4pm Thursday through Sunday until the show closes on May 31st.

Susan Goewey has been a spinner, weaver, dyer and painter for over 40 years. Her work reflects her closeness to nature.

Scott Goewey creates sculptural pottery that draws the viewer to want to touch and hold the pieces.

Georgia Stacy is a sculptural woodworker and ceramist. Her carvings tell of the human experience. Her ceramics lend themselves to stimulate our imagination.

We hope you will join Otero Artspace at the Womens Club 1118 Indiana Avenue, Alamogordo 

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AlamogordoTownNews.com Influence Magazine New Mexico Features 7 Local Women of Power & So Much More

2nd Life Media AlamogordoTownNews.com Influence Magazine New Mexico Features 7 Local Women of Power & So Much More

With its origins; the historic cultural arts and commerce zone of New York Avenue in Alamogordo, New Mexico, conceived by New York Avenue entrepreneur and editor Meike Schwarz; the new May/June 22 edition of Southeastern New Mexico Influence Magazine has many articles showcasing what is diverse and cool about the region. This newest edition of the print edition of the magazine launches with a launch party May 13th at Picacho Peak Brewing Co. on Friday, May 13th, at 6:00 pm at 3900 W. Picacho Avenue, Las Cruces, NM 88007 phone (575) 647-4797 RSVP’s for the party are required E-mail info@influencenm.com to reserve your seats. 

This author contributed three stories; one highlighting the Ghosts of New York Avenue and Alamogordo titled “Spirits from the Other Side” that is sure to enlighten and intrigue the reader, another spotlighting, “The Understated Influence of Alamogordo’s Black Churches” and a final article in collaboration with Meike Schwarz exploring the world of art from the abstracts of Bob Lombardi to other fine artist and to include the fine jewelry to journaling artisan creations of Joanne Blumenthal, resident artist of Roadrunner Emporium Fine Art, Antiques and More, Alamogordo. 

There is story of hope and wellness titled “Capped from Treatment to Wellness.” Of special interest is a very enlightening story highlighting the “Day and the Life of a Neonatal Nurse Practitioner” by Jazmine Valencia with the lead story of significant interest is titled “The Right Money, Rodeo Phenom Shad Mayfield” by Vince Alexander.

The feature story showcased above photos and below explains the influence of “7 Women of Power” by Meike Schwarz and Andrew Jacquin to include: Machienvee Villanueva Lammey, Michelle Perry, Wahanama Robinson, Danii Sedillo, Tva Parks, Major Brittany “Blitz” Trimble and Alamogordo Mayor Susan Payne. Congratulations to these inspirational women for being showcased. How awesome it is to see so many talented and inspiring individuals showcased in this beautiful magazine showcasing diversity and influence and what is positive and right about Alamogordo and our region of Southern New Mexico.

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AlamogordoTownNews.com New York Avenue’s Pins and Needles New Owner Susan Bollinger

Pins and Needles New Logo 913 New York Avenue, Alamogordo, New Mexico AlamogordoTownNews.com

On April 1st Alamogordo’s Main Street New York Avenue welcomed a familiar face, but in a new role, as a new business owner in this historic Alamogordo Main Street District. Pins and Needles at 915 New York Avenue, transitioned its ownership from Victoria Alamogordo’s proprietor Mrs. Alice Weinman, to that of her former “fabrics manager” Susan Bolinger and her business partner Penny Maurer.

Mrs. Alice Weinman is the veteran of Alamogordo’s New York Avenue having begun her adventure on New York Avenue almost 40 years ago. Mrs. Alice Weinman’s adventure in Alamogordo and on New York Avenue began as a result of the oil and gas bust of the mid 1980’s. She first set foot on New York Avenue in Alamogordo, New Mexico in October 1985. She said because she has been running three large ladies ready to wear stores in Texas she was bored to death after arriving in Alamogordo.Alice Weinman Owner Victoria Alamogordo 

Alice Weinman owner Victoria Alamogordo 915 Néw York Avenue AlamogordoTownNews.com

According to Mrs. Weinman also known affectionately on the street as “Mrs. Alice” when she came to Alamogordo, the Victoria store was already in operation but not doing well. She said she went into the store and said, “Hi, I am Alice Weinman, and I am here to help you.” The owner at the time responded, “Hi, I am Jatonne and I can’t pay you.” Ms. Alice says when she left the store that day, she had “the keys in her hand.”

Several years later she purchased Victoria at 913 New York Avenue. Over the next 37 years the business evolved and prospered and became a family business that included her husband, son and daughter Barbara; each assisting and working the business to grow. The business did indeed evolve and grow.

Alice and her family are the longest continuously operating business owners on New York Avenue, with businesses that have grown, survived and prospered, over almost 4 decades.

Ms. Alice has modified and tweaked the business over the years to ensure sustainability with the evolving taste of her customer base. That evolution has continued over the decades and in October of 2019 she had the idea of getting into the fabrics and the quilting business. She converted the vault area of her store into a sales area focused on quilting and fabrics. She hired a “fabrics manager” Susan Bollinger to lead the new part of her business. 

Susan Bollinger is an Alamogordo native that worked in a frame shop for many years. She had an eye for art and colors, is a hobbyist artist and always admired Ms. Alice and wanted to go to work with her. That opportunity came about in October of 2019 when Ms. Alice hired her to manage to lead the “fabrics section” in the vault. The business was a success and grew and they made the decision to make Pins and Needles at Victoria into a separate business and acquired the building at 915 New York Avenue and renamed it simply, Pin and Needles.  
Susan Bollinger the new owner of Pins and Needles Alamogordo, New Mexico. 

Susan Bollinger new owner of Pins and Needles Alamogordo #AlamogordoMainStreet AlamogordoTownNews.com

Susan Bolinger continued to run the business and expand it under the watchful eye and mentorship of Ms. Alice. 

The new store opened in January of 2021 offering an expanded line of the highest quality fabrics and more, and to include quilt making classes from quality experienced quilting and sewing educators. 

Both businesses evolved and prospered, and both survived the turbulence of Covid-19 with tweaks to the business offering along the way. 

Pins and Needles 913 New York Avenue, Alamogordo New Mexico #AlamogordoMainStreet AlamogordoTownNews.com

Ms. Alice’s daughter Barbara jokes, but is correct in her assessment, that the Roadrunner Emporium and the Local Bodega, both newer businesses on the street, that market themselves as small business incubators, are indeed incubators; but that her mother, “Ms. Alice was incubating and mentoring before it was a trendy buzzword on New York Avenue.”  Brenda Barber continued that, “she is excited and proud to see Susan fly the coup, so to speak, having been incubated by Ms. Alice and the family operators of Victoria.”

Susan Bolinger is very complimentary of her relationship with Ms. Alice and the family operation of Victoria Alamogordo. She says that she always admired Ms. Alice’s grit, stamina and the care she shows for her staff and her customers. “Ms. Alice is one very special person and a treasure to New York Avenue and to Alamogordo,” according to Susan.

Susan Bollinger came to New York Avenue to assist Ms. Alice and grew under her leadership and mentoring. Susan has partnered with Penny Maurer in the acquisition of Pin and Needles. “Penny brings her accounting background to assist in our growth which helps me a lot,” according to Susan Bollinger.Shoppers at Alamogordo Main Streets Pins and Needles

Susan says that her “years of framing experience, the mentoring by Ms. Alice and her eye for color is what provides her the strength to want to own and build upon the brand of her own business.”

It appears that Susan is also making the business a “family affair” in the transition to her ownership that took effect April 1st. She is hitting the ground running with a store that is busy and as of today has new signage and a new logo. Susan’s daughter Meg Bolinger designed a brand-new logo and sign that was installed in the front window today. The new logo for Pins and Needles is sleek, trendy and current but with a nod to “the love and compassion of the art of sewing.” The needle threading a heart in the new signage is symbolic of Susan’s love of quilting and needle arts.New Pins and Needles Sign created by Meg Bollinger

Both Susan and her business partner have the bug for quilting and needle arts. Her business partner Penny Mauer started sewing and quilting during the Covid-19 lockdown and caught the “quilting bug” about two years ago.

When asked what makes Pins and Needles such a success, Susan said, “it is absolutely about providing the highest quality fabrics that are not found in big box retailers at the mall or online, and it’s about getting to know the customer by name and understanding their needs and their projects.”

Pins and Needles, Alamogordo, at 915 New York Avenue, offers classes and workshops, it is focused on a quality offering that cannot be found online nor at big box stores. Individual attention, knowing the customer’s name, understanding their project and how to help facilitate that project is what makes Pins and Needles successful and sustainable for the long run.

Congratulations to Susan Bolinger and her partner Penny Mauer on acquiring Pins and Needles, Alamogordo. Congratulations to Alice Weinman for her mentorship of this business venture. Congratulations to New York Avenue, for having another business success, that is transitioning to the next generation of business ownership that has the wisdom of history, traditions and an appreciation for the artisan skills of quilting and the art of the needle. 

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AlamogordoTownNews.com Alamogordo MainStreet Appoints New Executive Director & Upcoming Main Street Events

Alamogordo MainStreet, in a press released today, announced that Nolan Ojeda has been hired as the new Director for the nonprofit focused on economic development in Alamogordo’s downtown historic district. 

Mr. Ojeda has hit the ground running during his first week in the position by working with the board in its monthly board meeting, conducting several one-on-one meetings with merchants and today meeting with the senior leadership of the City of Alamogordo. 

According to the press release from Alamogordo MainStreet…

Mr. Ojeda is originally from Las Cruces; Ojeda’s passion lies in community building. As a downtown merchant on New York Ave., Ojeda and his wife run The Local Bodega, a shop and small business incubator that features local makers and artisans. Ojeda’s experience also includes Mechanical Engineering and Project Management with the US Navy. This background makes Ojeda uniquely positioned to understand the needs of the downtown businesses and implement Alamogordo MainStreet’s Economic Transformation Strategies through the New Mexico MainStreet Four Point Approach -Economic Vitality, Promotion, Organization and Design.

Cindy Boylan, President of Alamogordo MainStreet, is excited to welcome Ojeda, “The Alamogordo MainStreet Board of Directors was unanimous in our decision for a new Executive Director. We are looking forward to Nolan’s leadership in facilitating an aggressive agenda and multiple events, starting with our Atomicon Cosplay Event on May 14th.”

Ojeda’s hiring comes as the nonprofit is poised to bring back the first full calendar of in person events since the start of the pandemic, as well as implementation of the Great Blocks Grant Program and creation of an Arts and Cultural District, both of which have the potential to bring major monetary investments into the local economy.

Ojeda is also very excited for his new role, “I’m thrilled to be a part of the efforts to revitalize downtown. I look forward to working with our passionate and talented board, as well as New Mexico MainStreet and the City of Alamogordo, to get closer to creating a space downtown for people to enjoy and small businesses to thrive. I’m up for the challenge to move the organization forward on its ambitious goals and a transition that will make the community proud.”

Alamogordo MainStreet and the Downtown Merchants of New York Avenue have several events planned the end of April and into May to entice and entertain the community…

April 30, New York Avenue from 1oth Street to 12th Street will be closed off for an “Evening Under the Stars” Gala Event with is an arts and culture event sponsored by Roadrunner Emporium, New York Art and Music Studio and Patron Hall which is a free to the public street party showcasing live music, art, culinary arts, a street beer garden, food trucks, live radio remote, live performance art and more.

There is a VIP ticket for a special Patrons Hall wine and appetizers events showcasing Lacy Reynolds on the Harp, belly dancing demonstrations and more. 

May 6th, New York Avenue Presents Downtown Nights Alive After 5, Most of the New York Avenue Businesses will be open from 5 pm to 8 pm with special pricing and events. This event under the leadership of Alice Weinman of Victoria Alamogordo is a merchant driven event to drive awareness of the New York Avenue businesses after 5. This month there will be a live radio remote, live music at some storefronts, food trucks and more.

May 14th, Atomicon Alamogordo sponsored by Alamogordo MainStreet.  ATOMICON is Alamogordo’s version of “Comic-Con”

Comic-con is an international comic book convention and nonprofit multi-genre entertainment event that is normally held annually in San Diego, California.

A comic book convention or comic con event has a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Main Street is in hopes to try and gather as many fun-filled themed vendors, performers, and guests dressed in costume as possible to fill the streets!

Guests, vendors, and MainStreet merchants dress up and decorate and join in the fun of the event. There will be a costume contest, entertainment, vendors, food trucks, live music and much more!

There will be live music by Rosewater Blues & Doso Dirtbags & beer gardens located throughout the streets

Live entertainment by:

OddLab (neon light parade) http://www.odd-lab.com/

Ghostbusters impersonators

RAD Studios (Dance performers)

Belly Dancing performances

Burlesque show (After hours 18+)

Children’s Music Theater (CMT) will be presenting the live performance of “The Hobbit” that same night as Atomicon at The Flickinger Center for Performing Arts @ 7pm – (event link posted) https://www.facebook.com/events/506869514251934/506869524251933/?active_tab=about

Patron’s Hall will be turned into “Hobbiton” to showcase the hard work put into the performance and to coincide with the comic theme, there will be photo ops and fun activities for the whole family!

Alamogordo’s New York Avenue, the New York Avenue Merchants, Arts Community and AlamogordoMain Street are all collaborating in a renewed effort to showcase the best of history, culture, arts and commerce at heart of Alamogordo – New York Avenue.

Come shop the local businesses in the MainStreet district and stop by the Alamogordo MainStreet office to congratulate Nolan – that is, if you don’t find him walking downtown and chatting with the MainStreet business owners or walking the streets during the upcoming 3 street festival and shopping events.

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St Patrick’s Evening 5 pm onward- Chris Ward Exhibition, Vibe@5, FREE Live Music & More at Roadrunner Emporium, New York Avenue, Alamogordo, New Mexico

Make Thursday night, a complete night of arts and culture, live music, free foods and fun in Alamogordo. 

Start the night at 5 pm at the Granada Shopping Center, East 1st Street Alamogordo. On March 17th from 5 pm to 7 pm in the main Gallery Room Adjacent to Clay Time Pottery & Ceramics there will be an exhibition of the original works of Chris Ward. Food, refreshments and meet the artist will be happening. Chris Ward has been involved with art since he was a child winning a second-place school competition at 11 years old. Watercolors and pastels were his medium.

Next jump in your car and drop by Green Health CBD, for a St. Patrick’s Day themed Vibe@5 event hosted by the Center of Commerce. Live music by James Ethington, education, door prizes, food, beer & wine, and networking.

Finally end up at Roadrunner Emporium on the historic New York Avenue. The party at Roadrunner runs till 9 or possibly 10 pm. Featuring 4 musical talents performing for FREE.

Roadrunner Emporium is hosting its St Patrick’s Day New Issue Release Party for Influence Magazine that is FREE and OPEN to the public 6 pm until? Come see Alamogordo’s largest St Patrick’s Day tree of leprechauns and Irishness.  Wear your best Irish Green and join in the fun. The evening will showcase 4 live performers singing and playing live instrumental music from 6 pm to 9 pm. Picacho Brewing Company will be serving wonderful free appetizers, free beverages and more. 

A live remote from KALH radio hosts will be out front of the shop at 928 New York Avenue 6 pm to 8 pm, interviewing our local celebrities, artists, Influence Magazine article contributors, and more. 

Meet the editor; Meike Schwarz and the publisher; Cedric Fisher. Meet some of the artist of Roadrunner Emporium and New York Avenue to include spinning artist Linda Swenson spinning yarns on location, meet Delia Lopez Holloway a local acrylics painter whose works have been on display throughout New Mexico, Linda Howard whose collectibles from Capitan have been showcased for generations.

Coach Robert Sepulveda the most award-winning track and field coach in Alamogordo’s history will be on site as featured in Influence Magazine. Also on site will be the legendary owners of New York Avenue Art and Music Studio; Lydia Aspen and Emmanul Renteria to bring wonderous smiles to anyone in their presence. 

Come join the FREE fun, the live music, be entertained, enjoy some free snacks and beverages, and shop on New York Avenues crossroads of art, culture, music, history and commerce 928 New York Avenue’s Roadrunner Emporium 6 pm to 9 pm. 

Live singers include Lenore Whitney, Influence Magazine showcased performers and more. Come on down 6 pm to 9 pm Thursday. 

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AlamogordoTownNews.com: Book launches, Authors Showcased and a New Magazine Launch all from Alamogordo’s New York Avenue…

New York Avenue’s Cultural Arts and History District via New York Avenue Art and Music Studio and Roadrunner Emporium, Otero Artspace. and other unique business interests, are helping to foster the growth of artisans, artists’, and entrepreneurs. Another important mission of this district’s success in building a bridge of culture to commerce, is the support to local authors via book launches, author showcases, author workshops and assistance in marketing and showcasing of local authors.

Over the last several months a plethora of authors have been featured and/or conducted “meet the author events” and have scheduled book signings. Others have conducted readings at the venues of New York Avenue and at Otero Arts on Indiana Avenue, and yet another new publication of grand quality to rival New Mexico Magazine has launched, off of Alamogordo’s New York Avenue, Southeastern New Mexico’s Influence Magazine.”

Alamogordo has a variety of stories to tell from a variety of sources and viewpoints. Recently showcased authors offered a spectrum of pros from factual history to children’s books, faith based, fictional snippets and short stores and self-help to a magazine that celebrates culture and diversity.

Local authors of recent include…

Josette Herrell

Local Historian and Tularosa Basin Museum Board Member Josette Herrell is a newly published author of children’s stories. Her first work to appear on New York Avenue is titled “Timmy’s Big Adventure.” The illustrations to this wonderfully fun children’s book were completed by local artist Diana Sill who is known locally for her “Create the Great Masterpiece” Classes she conducts monthly at Roadrunner Emporium and other locations within the region. Ms. Josette Herrell has lived in Southern New Mexico since 1948. When a relative sent her an old box of family photos, she started putting pictures and stories together. Knowing those stories could be lost to future generations, she decided to write a book about family. Her first “family” book was published in 2019. Although Timmy’s Big Adventure is a children’s bool based on a family event. At the age of 81, Ms. Herrell continues to enjoy writing family books and supporting the history of Alamogordo. Ms. Herrell’s passion for history is on display daily when visiting New York Avenue as much of the preservation of its history and stories is thanks to her commitment to the Alamogordo community.

BJ Oquist

Barbara J Oquist grew up on 120 acres of farmland in Missouri. This acreage she explains was truly a “family farm” meaning it was complete with a garden, pets, farm animals and more. As an adult she worked for the state of Minnesota for 26 years. After her and her husband’s retirement they relocated to New Mexico to enjoy the sunshine and natural wonders of the southwest. Between her and her husband they have 5 children and eleven grandchildren. She was inspired to write a children’s book after attending a writing group at Christ Community Church. Her locally marketed book is titled, “Farmer Jon’s Very Special Team.” Her first array into the world of children’s books is a charming fictional children’s book in which two horses fall in love and is based upon a team of horses that Oquist’s father owned when she was a child. She told the Alamogordo New in an interview, “he got them when they were young, and it talks a little bit about their training process and some of the things he learned along the way while he was training them.” Mrs. Oquist’s book was also illustrated by Alamogordo artist Diana Sill.

Dennis Swift

Locals in Alamogordo may remember Dennis Swift for when he was a student at Alamogordo High. During Dennis’s tenure at Alamogordo High, he won multiple Cross Country and Track and Field medals over the years and received multiple academic awards including recognition in the National Honor Society. Today, Dennis Swift is the pastor of the Church of All Nations in Portland Oregon He regularly guides group tours of South American archaeological sites. Dennis received multiple degrees including his B.A. and M. Div. from Point Loma Nazarene University and his Th.D. from the University of South Africa. He pursued Indian studies at the University of New Mexico and Western New Mexico University. Dennis has pursued archaeological work in Peru, Bolivia, Mexico, Cambodia, Turkmenistan, Israel, and the American Southwest. He has traveled to Peru over a dozen times. Dennis gained national notoriety for his book, “Secrets of the Ica Stones and Nazca Lines” available online and locally on New York Avenue at the Roadrunner Emporium.

The thesis of the book is Proof that Dinosaurs and Man Lived Together. It is a fascinating collection of information obtained from ancient Peruvian cultural artifacts which offers a theory that men and dinosaurs lived together in South American within the last 2,000 years. The author, Dennis Swift, first came upon the Ica Stones more than thirty years ago; he was tempted to dismiss the stones because he had been taught that men and dinosaurs had missed each other by about 65 million years. However, their presence in Peruvian museums intrigued him. The stones in the museums show carvings of men and various animals, including extinct fish and llamas, and dinosaurs. Although the carvings are supposed to be hundreds or thousands of years old, the detailed positions and features of the dinosaurs were not known to modern science until recently. Dennis with his theory has been featured in many media outlets including Coast to Coast AM and with William Shatner on the Discovery Channel & National Geographic’s, Weird or What!

Robert M. Pollack

Locally some know Robert M. Pollack for his musical CD’s of gospel songs, others for his evangelism and others for his writings. Roadrunner Emporium on New York Avenue and a host of other area businesses offer the works of Mr. Pollack. Mr. Pollack was born on November 1st, 1944, in Oakland California to Manuel and Julietta Pollack, and he was raised in Albuquerque New Mexico. Robert was number 13 of a family of 15. He graduated from Albuquerque High school in 1963 and joined the Air Force that same year. He spent time in Viet Nam, all over Southeast Asia, Europe, and Egypt, as well as numerous places in the United States. Robert retired from the Air Force in 1983. He received Jesus Christ as his personal Lord and Savior in 1980 and was baptized with The Holy Spirit while on tour in Egypt. He speaks and also writes in tongues. He’s turned his spiritual writings into an art form. He loves the written word. Robert writes and sings his own songs where ever the Lord leads him. He has written around 750 songs. Robert has eight children, six Grand Children and 17 Great Grand Children, and still counting. He is married to Concepcion Pollack.

Mr. Pollack’s book available at Roadrunner Emporium is titled, The Sixth- and Seventh-Day Man, A Trilogy.”

This trilogy of 3 books in one begins Book One: The Time of Adam and Eve…

In chapter 1 of the book of Genesis, God the Father creates a male and a female and blesses them and tells them to go out and replenish the world. He gives them everything His hands have created. These people of the Father God almost destroy themselves and create a weapon that, when discharged, covers the earth with a thick cloud and pigments their skin white. God the Father rests on the seventh day. In chapter 2 of the book of Genesis, the Lord God forms a man on the seventh day, places him in a garden, and forbids him from eating of the tree of life. When Adam and Eve are cast out of the garden, they come face-to-face with the Sixth Day Man. The Seventh-Day Man Adam and his wife Eve, their children, and their decedents are dark skinned and clash with the white race of the Sixth Day people. Adam and Eve, who were formed on the Seventh Day by the Lord God, live on the Land of Adam where gopher wood grows. The Sixth-Day Man lives in the city of Eden, which is ruled by Emperor Rama Dan Doo. They worship the god Ramah. Adam and Eve worship the Lord God.

Book Two: The Time of Enoch

This book continues the battles that the descendants of Adam and Eve must endure because of the color of their skin and their love for the Lord God. They are enslaved and treated horribly by the white-skinned people of the world. The city of Eden and the great city of Enoch are built on the backs of the children of Adam and Eve.

Book Three: The Time of Noah

The days of Noah mirrors our time in brutality and crime. The book is set into the future with anti-gravitational vehicles called click-clacks and carts. Noah and his wife, who is his sister, along with his father and grandfather, return to the Land of Adam, and God tells him to build an ark. When Noah tells the world what God has planned, he and his family are laughed at, but Noah continues to build with help. He has encounters with Satan, who tries to discourage him. This book may be a bit intense for the younger readers. The scriptural verses in The Sixth- and Seventh-Day Man are taken from the King James Version of the Holy Bible.

Rochelle Willams

Rochelle Williams is an accomplished published writer of short stories and snippets that have been printed on a variety of forums. In partnership with Otero Arts and the New York Avenue business of Roadrunner Emporium Ms. Willams’ first complete book a collection of snippets is about to come to life. The book entitled, “Acts of Love and Ruin” will be publicly released on April 30th. “Rochelle Williams is a writer with remarkable talent. She weaves the emotional lives of her characters with a palette of words that results in a true literary art form. Her stories range over life in the way a painter would range over a canvas–brilliant and colorful with striking designs. Here is an author everyone should read. A fine collection of stories.” Mark Conking -Author of Prairie Dog Blues and Killer Whale Blues

Rochelle Williams lives in southern New Mexico. Her fiction and poetry have appeared in, Chokecherries, Desert Exposure, Earthships: A New Mecca Poetry Collection, Menacing Hedge, The MacGuffin, Packingtown Review, and other journals. Her fiction has won two Southwest Writers Workshop competitions, Recursos de Santa Fe’s Discovery Reading Series, and Women on Writing’s Spring 2020 Flash Fiction contest. She holds an MFA in fiction from Vermont College of Fine Arts and is working on a novel about the French early modernist painter, Pierre Bonnard. In addition to writing Ms. Williams is a photographer. Rochelle Williams’ photograph titled “Winter, Half-Moon Bay” was featured along with multiple other artists works, recently at the Otero ArtSpace Winter Showcase of regional artists.

Chris Edwards & Rene Sepulveda

Authors, Chris Edwards and Rene Sepulveda have created a partnership of written works around the athletic programs of Alamogordo High School. The central character to their book series is Coach Bob Sepulveda and his success as the winningest coach in Alamogordo History. However, the book series digs into the years prior to Sepulveda’s arrival to include the formation of interscholastic sports in Alamogordo in 1912 to present day. In addition to the history of Alamogordo sports this team of authors has crafted books around the world of positivity as a self-help series titled, “90 Days to a Glass Half Full Lifestyle”, the team also have crafted several books around self-publishing, a public policy book on government overreach in licensing and is finalizing a book on social media marketing.

Meike Schwarz and Cedric Fisher, editor, and publisher of Southeastern New Mexico’s Influence Magazine

Meike Schwarz, editor, has been a real estate professional for over 23 years, 10 years as owner/broker of Welcome Home Realty on New York Avenue, Alamogordo. In 2021, Meike embarked on a new venture combining her love for people and storytelling: becoming editor of Southeastern New Mexico’s INFLUENCE Magazine. Meike hopes to highlight the best and brightest community leaders, business icons, and diversity figures both inside and beyond Alamogordo.

Cedric D. Fisher, publisher, is a 40-year career publishing executive, a leading publishing authority, author, and instructor having lead publishing operations in New York City, Los Angeles, Philadelphia, and San Antonio. Cedric’s a professional speaker, and he and his team also conduct online writing and publishing workshops. He is the CEO and founder of Cedric D Fisher & Company Publishers.

Launched from New York Avenue, Alamogordo, Southeastern New Mexico’s Influence Magazine mission is to elevate the influential forces in Southeastern New Mexico arenas to promote diverse agendas with multimedia features on family, business development, culture, economic development and environmental awareness, fashion, music, religion, inspiration, and educational, artistic, and technological achievements, supplier/workforce diversity and business development. The inaugural issue was launched in January. The April/May issue is soon to be released with a planned community release party scheduled for St Patrick’s Day, March 17th at Roadrunner Emporium, 928 New York Avenue. This release party will showcase the wonders of the newest edition, live music and green libations will be served and more.

Each of the books and magazine showcased above are available at Roadrunner Emporium on New York Avenue.

New York Avenue is fast becoming the rededicated crossroads to cultural arts, history and commerce. Come on down and support the hundreds of local small business entrepreneurs, artisans and AUTHORS represented in the variety of shops on Alamogordo’s Main Street New York Avenue. Alamogordo’s New York Avenue is Alamogordo Main Street.  

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