History and A Spotlight on Women’s Entrepreneurship – New Mexico Leads the Nation-Author & Positivity Coach Chris Edwards

A spotlight on women’s entrepreneurship and the changes in business over the last several decades nationally, in New Mexico and in Alamogordo.

Per Wendy Diamond who is CEO and Founder of Women’s Entrepreneurship Day Organization“Today, women account for 85 percent of consumer purchases and control $20 trillion in global spending. At the same time, they perform 66 percent of the world’s work (both paid and unpaid) yet only earn 10 percent of the world’s income. In the U.S., there are approximately 10 M woman-owned businesses, generating $1.3T in revenue and employing 7.8 M people. This number is expected to increase by 90 percent in the next five years, with 500,000 new businesses being created each year in the U.S. alone. At the same time, 1 in 3 women in America lives in poverty and of the 1.3M people living in severe poverty globally, 70 percent are women and girls.

Women in developed and developing nations alike are becoming increasingly active participants in local and global economies at a rapid rate. Today, in the United States, 38% of new businesses are founded by women, but only between 2-6% of them receive VC funding. One recent survey of 350 woman-owned tech startups revealed that 80% of founders used their own savings to launch their businesses. At the same time, an increase of women in leadership positions from zero to just 30% is associated with a 15% increase in profitability. Women are the world’s most responsible borrowers, paying back microloans worldwide today at a 97% rate of return. 90% of the money they earn is used to educate their children and to provide for their families.”

Terry Powell ofForbes Coaches Council reports, “In 1972, women-owned businesses represented just 4.6% of all businesses, but today, that number has skyrocketed to 42%, according to a 2019 American Express report.”

With the world of Covid-19 small businesses and female owned businesses took a huge hit. However research is showing female owned businesses are bouncing back and were quicker to adapt to the changes in the market.

Today more than 11.6 million businesses are owned by American women. That’s according to the National Association of Women Business Owners. Those firms employ almost 9 million people and, generate around $1.7 trillion in sales.

In 2019, 1,817 new women-owned businesses were created every day in America. While we don’t yet know how many women-owned businesses were formed during the Covid-19 pandemic yet, it seems likely that the numbers continued to increase. Some evidence suggests that far more startups were created than usual; applications for employer identification numbers, a sign that new people are starting companies, also increased.

Women are increasingly turning to franchises as a way to start a business. It has become commonplace for women to be interested in buying a franchise. Women own or co-own about 265,000 franchises, which is about 35% of all U.S. franchises. That’s about a 24% rise from ten years ago.

Female Entrepreneurship and empowerment is not just limited to business in New Mexico it began in government and led to leadership in business.

In New Mexico, women have broken glass ceilings throughout history. Women have served in elected office since before statehood: The first Hispanic female legislators in the United States served in New Mexico’s territorial legislature in 1895. Soledad Chávez Chacón was elected secretary of state in 1922 and was the first woman to serve as acting governor in the United States. Following statehood in 1912, Fedelina Gallegos and Porfirria Hidalgo Saiz, who both served in the New Mexico Legislature from 1931 to 1932, were the first Hispanic women state legislators in the United States.

New Mexican women continue to be history makers and influencers. According to Rutgers University’s Center for American Women and Politics, two of the three women of color who have been elected governor are from New Mexico, including our current governor, Michelle Lujan Grisham. U.S. Rep. Deb Haaland, D-N.M., is one of two Native women to ever be elected to Congress and is now the first Native American to be named to the Cabinet Post as the Secretary of the Department of the Interior.

There have been recent leaps in women’s representation in the Legislature — 35 percent of the state legislators are women and nearly 50 percent of the New Mexico House members are women.

New Mexican women have held commanding roles in other sectors, too. New Mexico ranks first in the nation for female-owned businesses, with nearly 52 percent of New Mexico businesses owned or co-owned by women, in comparison to the national rate of 42 percent.

Within Alamogordo in 1997 only 29.1% of the businesses registered were female owned, more recently that number of female owned verses male owned or public companies has elevated to 41.4%. Still lagging the state average and more inline with the national average. The number shows progress but also shows the city, county and state can do better in partnering and fostering growth and support of female entrepreneurship.

Alamogordo is in a transitional state. There are 1000s of square feet of retail space that is vacant, yet there was a recent upgrade to White Sands National Monument to National Park Status. Now is the opportunity as the city and region comes out of a Covid-19 dark winter to bring some light, to work with women, POC and the minorities communities to expand the business community and bring about a huge economic turnaround to the city, state, region and nation.

Our congressional leaders, state, county and city government leaders must partner with the business community to nurture women into business within Alamogordo and Southern New Mexico.

The goal of the women entrepreneurship education and training should be to:
• Empower women through entrepreneurship to enable them achieve economic self –
• To help women gain strong business and life management skills that will enable
them to become leaders in their work and personal lives, and become strong role
• To spur the growth of locally controlled business and create new jobs within
• To provide business experience;
• To promote entrepreneurship by emphasizing the importance of small business as
the creator of jobs, leading to prosperity;
• To enable to potential entrepreneurs to emerge by assisting them in evaluating
their training program;
• To encourage business start-ups by offering a comprehensive entrepreneurship their
training program;
• To develop new markets and help mobilize the capital resources needed; and
• To introduce new technology, industries and products and to create new
employment opportunities.

Entrepreneurship among women, no doubt improves the wealth of the city, state and nation in
general and of the family in particular. Women today are more willing to take up activities
that were once considered the preserve of men, and have proved that they are second to
no one with respect to contribution to the growth of the economy. November 19th is Women’s Entrepreneurship Day; today, as we begin the Spring and awaken from the Covid-19 Winter, let’s each in a position of responsibility commit to mentor, encourage, support and empower more females into business leadership and business ownership and then on November 19th reflect on the good opportunities this partnership led to and the prosperity that will soon follow.





Fun Fact: March 31st, National Crayon Day Unofficial Holiday- Adults & Kids Celebrate. What was your favorite Crayon Color?-2nd Life Media Alamogordo Town News

Fun Facts: Dateline Alamogordo New Mexico 3/31/2021 Celebrating National Crayon Day with color 


March 31st is the unofficial national holiday, that is a celebration of color its National Crayon Day. This national celebration of color and art is a perfect day for art teachers across Alamogordo, New Mexico, California and the nation to bring a little color and flare to the classroom. 

Here is an interesting fact as to why Crayons gain importance on this very day of March 31st. While this unofficial holiday is a great fun day to dust off your crayons and spend the day coloring, it can also be sort of a sad day for some people. That’s because Crayola has a tendency to retire old crayon colors on this day. From 1990 through March 2017, Crayola has retired over 50 different colors which include lemon yellow, blue gray, maize, violet blue, raw umber, orange-red, green blue and orange-yellow in 1990; magic mint, blizzard blue, teal blue and mulberry in 2003; and dandelion in 2017.

Coloring is not just for kids. As funny as it sounds the adult coloring craze took off in 2015. Prior to 2012 hardly anyone was even aware that adult coloring books existed. Though there have been adult coloring books in print for decades, they really didn’t experience massive growth until 2015.

The highest growth of the coloring books for adults was in early 2015. This is when the adult coloring books completely exploded in popularity. Many adult coloring books created by different artists and different publishers were side-by-side on the Amazon top seller lists for all book categories.

Something else that has fueled the coloring craze for adults is doctors are claiming there is an  actual benefit to people’s well-being. Many people claim that coloring reduces their day-to-day stress, to an astounding degree.

In fact many therapists, including Carl Young have suggested coloring to their patients because of the therapeutic effects. Some even claim that coloring is more effective than yoga, meditation and even antidepressants. Though there are many other reasons why adults are using coloring books besides the amazing anti-stress benefits that they offer, it is a great benefit to have for anybody in the 21st century.

There is a wider trend than just the coloring book craze. There is a trend where adults are buying things that they had in childhood. For example there’s a new study that 55% of young adult books are bought by adults. This trend in buying things that bring back good memories has spread into the coloring book area and has essentially created a market for adult coloring books.

But back to National Crayon Day and the history of Crayons…

Currently, no one really knows when crayons were invented. All that is known is that the word comes from the mid-17th century and is a conglomerate of two Latin words: “crale” which means chalk and “creta” which means earth. The practice of combining various pigments with oil goes back thousands of years. And it was a method that was employed by a wide range of different cultures – from the Egyptians to the Greeks and Romans. However, these early crayons were not intended as a writing or drawing instrument for school children and therefore, it wasn’t used in the classroom in these civilizations. It was a tool used by adults – mainly by artists. The types of crayons produced back then probably wouldn’t have stood up to the rigor of being used by children anyway. In order for that to happen, a more modern type of crayon had to be invented.

Modern crayons have their roots in the Middle Ages and was often a tool used by artists. These cylinders were shaped like crayons but didn’t have the same composition of the modern crayon. They were mainly composed of charcoal and oil and were more like pastels. Over the years, crayons would evolve as a cross between a pastel and a modern crayon and would be popularly used during the 18th century. Eventually, the charcoal in these crayons would be replaced with various pigments. The biggest breakthrough in crayon technology came about when Joseph Lemercier produced a crayon in 1828 that replaced the oil normally found in crayons with wax instead. This produced a stronger crayon that could hold up to more vigorous drawing.

By the beginning of the 20th century, there were several companies producing wax crayons in the United States. In 1902, Crayola brand of crayons was invented by Edwin Binney and C. Harold Smith. The name was created by Mr. Binney’s wife, Alice Stead Binney, who combined the French word for Chalk (craie) with the ole from oleaginous (the paraffin wax used to make the crayons). Crayola offered 19 different boxes with 30 different colors when they first hit the market.

Between 1903 and 1998, Crayola had produced 120 different colors. From 1998 through today, 50 crayon colors have been retired. Today, some of the other brands on the market include Dixon Ticonderoga and Rose Art Crayons. There are also a number generic brands on the market today as well.

Fun facts reprinted with permission from HolidayCalenders.com 

  • The smell of crayons is the 18th most recognizable scent for adults in the U.S.
  • Crayola makes 3 billion crayons a year
  • The favorite crayon color of most Americans is blue
  • The 100-billionth crayon was made by Fred Rogers of Mister Roger’s Neighborhood in 1996.
  • The color of crayon Fred Rogers created was “blue ribbon”
  • In 1962, Crayola changed the name of the color “flesh” to “peach”

So if you are a kid, and adult or an artist like the local artist Rene Sepulveda known for “colorishis” designs and textures we all should celebrate the fun that crayons have brought to each of us beginning as children and for some of us, continuing into adulthood. Today, think back..

What was your favorite crayon color? Did you have a jumbo 64 box with a sharpener? Fat crayons or skinny? Enjoy your crayon memories.

Author Chris Edwards 3/31/2021 2nd Life Media Alamogordo Town News



“Ventricle” A Tree Root Art Sculptured New Release by Artist Rene Sepulveda, 2nd Life Boutique Roadrunner Emporium, Alamogordo New Mexico

2nd Life Media with locations in California and New Mexico, representing Artist Artist Rene Sepulveda is proud to announce the launch of an amazing large new (8 foot by 6 foot in size) root art sculpture titled “Ventricle” has been released for exhibition and for sale.  “Ventricle” a root art sculpture by Rene Sepulveda, represents, “the emergence from a Covid winter into a spring of life with respect to to the systems of science and the communion with nature for humanity to move forward.”

“Ventricle” A Fine 8 foot large Root Art Sculpture by the Artist Rene Sepulveda 2nd Life Boutique Roadrunner Emporium

This piece is located in Alamogordo New Mexico and showcased and sold via the 2nd Life Boutique at the Roadrunner Emporium, 928 New York Avenue, Alamogordo, New Mexico.

This is a perfect selection for the art collector that has everything. Rene Sepulveda was inspired by his Native American roots and an appreciation for root artists world wide such as the renowned works of Henrique Oliveria

New Mexico, Artist Rene Sepulveda procures his roots from the depths of the Lincoln National Forest in Southern New Mexico and then relies on his inspiration from athletics and his masters in Epidemiology to ignite his passions for color, texture and an appreciation of the science then expresses himself using the beauty of nature as his canvas.

“Ventricle” is a one of a kind piece. When purchased, the artist will install on location anywhere in the continental US, to ensure proper accent lighting and care for this significant museum worthy piece.

Ideal for the art collector that has everything, a business wanting to make a statement or a museum or gallery piece.

Root art (tree root art) by former NCAA Coach turned Southwestern Sculptured Artist Rene Sepulveda, reaches our soul as a medium that is deep in engagement of our emotional senses to commune with nature. The medium of roots pleases an inner human emotion that symbolizes our personal growth.

Tree Root Art ROOTART helps to convey themes of security and stability, symbolizing the need to stay grounded so we remain safe. That feeling is even more needed and is tapped into even more so in this post Covid world we are coming out of. This piece is a tribute to that triumph to survive and to the stability of science and its interconnectedness to our inner being or the soul of humanity.

Many works of the root art pieces crafted by artist Rene Sepulveda have been showcased in the media and used in window displays as well as being additions to some of America’s finest homes and businesses. 

The most famous and largest root art collection in the world is located in the UK and is owned by Prince Charles. 

Tree Root Art ROOTART helps to convey themes of security and stability, symbolizing the need to stay grounded so we remain safe.

What is the origin of Root Art?

The root of a plant, of course, is the part that usually grows underground, secures the plant in place, absorbs minerals and water, and stores food manufactured by leaves and other plant parts. Roots grow in a root system and as such can be seen as reaching, thus inspiring and artistic in design.

Native American artist, Tibetan artist and few others believe in the essence of the root system, the beauty, and the symbolism  to the complexities of personal growth and being grounded to craft works of natural beauty. 

Art comes from Latin –Artem ‘skill’ that usually refers to the quality or expressions of what is beautiful or of great significance. For instance, the word artefact refers to an object of cultural interest made by a human being.

Thus ROOT ART is the combination of the wood from the natural root system combined with a skilled artists ability to combine color, texture and designs into a masterpiece that is eye catching and alludes to the grace of nature.  

Fitness Coach & Artist; Rene Sepulveda has developed a method of selecting interesting and entertaining root systems, combining them with color, texture, and the elements of nature.

Purchase this one of a kind piece today – “Ventricle’ A Post Covid Root Art Sculpture “dedicated to survival” by former NCAA Coach, now Author and Artist Rene Sepulveda.

Come see in person. Come and visit to see a majority of the 2nd Life Boutique, Valley of the Fires Collection of art; by Rene Sepulveda, window displays and books by visual artist and author Chris Edwards, the fabric creations of Rita Sepulveda, plus over 40 other partner artists, antiquities dealers, jewelers and vendors at Roadrunner Emporium, 928 New York Avenue, Alamogordo New Mexico

To learn more visit: https://artistrenesepulveda.co…



or to see the full array of offerings visit


“Ventricle” Video behind the scenes of a root art sculpture by Artist Rene Sepulveda. “Ventricle” a root art sculpture by Rene Sepulveda, represents, “the emergence from a Covid winter into a spring of life with respect to to the systems of science and the communion with nature for humanity to move forward.”

2nd Life Media & Boutique Winter Wonderland in Lights Window Display Roadrunner Emporium Wins 1st Place in Alamogordo Chamber of Commerce Competition by Author & Artist Chris Edwards & Artist & Coach Rene Sepulveda

Thank you Alamogordo Chamber Of Commerce. Our Winter in Lights Window Display representing the natural environment of the area desert and Forest won the Christmas Winter in Lights contest in the business category. We appreciate the community support.

We will keep the display up a few more weeks, so the community can come by and enjoy if you’ve not seen it in person.

Thank you Roadrunner Emporium owner Debra Reyes for allowing Rene Sepulveda and myself via 2nd Life Media and Boutique the opportunity to showcase our appreciation for the region’s beauty.

Again, thank everyone, for your support. Please support small business and stop by with a mask, To see Debra and the team of over 40 artist at 928 New York Avenue, Alamogordo.

#Shoplocal#ShopNewYorkAvenue#SupportSmallBusiness#localartist#AlamogordoArts#OpenforBusiness#AlamogordoMainStreet#2ndLifeMedia#2ndLifeBoutique#RoadrunnerEmporium#ArtistReneSepulveda#AuthorChrisEdwards#ChristmasinLights#AlamogordoChristmasInLights#AlamogordoChamberofCommerce#Maskup#covidsafebusiness#windowdisplay#Christmaswindowdisplay#NewMexicoWinter#ShopNewMexico#AlamogordoNews#OrteroCounty0:00 / 1:530:04 / 0:09+17

Winter in Lights Window Display Christmas Window Display Roadrunner Emporium 928 New York Avenue Alamogordo New Mexico by Author Chris Edwards & Artist Rene Sepulveda 2nd Life Media & Boutique Featuring Cholla Art (Cholla Cactus Art by Rene Sepulveda)
Winter in Lights Window Display Christmas Window Display Roadrunner Emporium 928 New York Avenue Alamogordo New Mexico by Author Chris Edwards & Artist Rene Sepulveda 2nd Life Media & Boutique Featuring Cholla Art (Cholla Cactus Art by Rene Sepulveda)

Merry Christmas with a Tularosa New Mexico Luminaria Christmas Celebration 2020 Festival of Lights

This Christmas Eve 2020 we wish all of our family, friends, business partners, associates and followers a Very Merry Christmas. Tonight we showcase the luminaria or “farolito” of Tularosa New Mexico and end our Christmas Greeting with our window display at our location of 2nd Life Boutique at the Roadrunner Emporium in the historic Main Street Area of 928 New York Avenue Alamogordo. The Village of Tularosa sets out thousands of small paper lanterns (a candle set in some sand inside a paper bag) which is of significance to the state of New Mexico at Christmas time, especially on Christmas Eve. Typically used in Hispanic culture, the paper lanterns have to some extent replaced the older tradition of the vigil fire luminaria with which they became confused. There are sometimes conflicting opinions about the correct use of the term “luminaria.”

Most of us refer to the paper bag lantern in this way, but some traditionalists insist the correct term is “farolitos.” Historically, a true luminaria is a series of small bonfires lining the road. Originally, small bonfires were used to guide people to Christmas mass. Often, they are associated with the final night of Las Posadas, which is the symbolic representation of when Mary and Joseph were seeking shelter in Bethlehem, walking from home to home for a place to rest.

In that honor every Christmas Eve thousands of luminarias are displayed throughout the Village of Tularosa. This tradition is decades old. We then end our video Christmas Greeting with a view of a Christmas in Lights Winter Wonderland Window Display at Roadrunner Emporium and a wish from our 18 year old 4 legged friend Sammy. To each of you we wish a safe, healthy and peaceful holiday!

Christmas Window Display Alamogordo Christmas in Light Alamogordo Main Street 928 New York Avenue Alamogordo New Mexico designed by Artist Rene Sepulveda and Display Artist & Author Chris Edwards


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A Celebration of Thanksgiving and Native American Heritage Month (A Window Display RootArt Root Art by RENEFIT Fitness Coach & Artist Rene Sepulveda & Executive Coach, Author & Design Artist Chris Edwards)

Window display celebrating Native American Heritage Month and Thanksgiving at the Roadrunner Emporium, 2nd Life Gallery, 928 New York Avenue, Alamogordo New Mexico

The commissioned window display crafted by Rootart (root art) artist Rene Sepulveda and Author and Collaborating Artist Chris Edwards celebrates Native American culture and its intersection to our Thanksgiving, a celebration of the harvest and the earth.

November is National Native American Heritage Month, a tribute to the rich ancestry and traditions of Native Americans. We invite you to commemorate this special month right here in New Mexico, home to 23 pueblos, tribes, and nations and more than 1,000 years of Native culture by viewing our educational window display.

On August 3, 1990, President of the United States George H. W. Bush declared the month of November as National Native American Heritage Month. The idea of giving thanks is central to Native heritage and culture, and Thanksgiving is simply a chance to appreciate the good things of life like family, community, and the riches of the land.

Long before settlers arrived, Native tribes celebrated the harvest and the gift of Mother Earth’s abundance. Native American spirituality, both traditionally and today, emphasizes gratitude for creation, care for the environment, and recognition of the human need for communion with nature and others.

Thanksgiving as a holiday originates from the Native American philosophy of giving without expecting anything in return. In the first celebration of this holiday, the Wampanoag tribe not only provided the food for the feast, but also the teachings of agriculture and hunting (corn, beans, wild rice, and turkey are some specific examples of foods introduced by Native Americans.

This window display represents an appreciation for the lessons of Native Americans and their contributions to the celebration of Thanksgiving and the communion with nature and humanity it represents.

Created in collaboration by Rene Sepulveda and myself and commissioned for Debra Reyes and her Roadrunner Emporium, 928 New York Avenue, Alamogordo New Mexico in honor of all of our families united in our quest for a safe, healthy, beautiful and bountiful Thanksgiving season. Thank you Quynh Giao Tonnu and Mary Sittle for your contributions and inspiration. The Gallery showcases over 40 artist and celebrate the abundance of the harvest this season.

to learn more visit 2ndLifeMedia – Tree Root Art Rootart, Tree Root Art Rootart, Print Media, Rootart Treeroot Art by Fitness Coach & Artist Rene Sepulveda | 2ndLifeMedia