AlamogordoTownNews.com Alamogordo MainStreet Appoints New Executive Director & Upcoming Main Street Events

Alamogordo MainStreet, in a press released today, announced that Nolan Ojeda has been hired as the new Director for the nonprofit focused on economic development in Alamogordo’s downtown historic district. 

Mr. Ojeda has hit the ground running during his first week in the position by working with the board in its monthly board meeting, conducting several one-on-one meetings with merchants and today meeting with the senior leadership of the City of Alamogordo. 

According to the press release from Alamogordo MainStreet…

Mr. Ojeda is originally from Las Cruces; Ojeda’s passion lies in community building. As a downtown merchant on New York Ave., Ojeda and his wife run The Local Bodega, a shop and small business incubator that features local makers and artisans. Ojeda’s experience also includes Mechanical Engineering and Project Management with the US Navy. This background makes Ojeda uniquely positioned to understand the needs of the downtown businesses and implement Alamogordo MainStreet’s Economic Transformation Strategies through the New Mexico MainStreet Four Point Approach -Economic Vitality, Promotion, Organization and Design.

Cindy Boylan, President of Alamogordo MainStreet, is excited to welcome Ojeda, “The Alamogordo MainStreet Board of Directors was unanimous in our decision for a new Executive Director. We are looking forward to Nolan’s leadership in facilitating an aggressive agenda and multiple events, starting with our Atomicon Cosplay Event on May 14th.”

Ojeda’s hiring comes as the nonprofit is poised to bring back the first full calendar of in person events since the start of the pandemic, as well as implementation of the Great Blocks Grant Program and creation of an Arts and Cultural District, both of which have the potential to bring major monetary investments into the local economy.

Ojeda is also very excited for his new role, “I’m thrilled to be a part of the efforts to revitalize downtown. I look forward to working with our passionate and talented board, as well as New Mexico MainStreet and the City of Alamogordo, to get closer to creating a space downtown for people to enjoy and small businesses to thrive. I’m up for the challenge to move the organization forward on its ambitious goals and a transition that will make the community proud.”

Alamogordo MainStreet and the Downtown Merchants of New York Avenue have several events planned the end of April and into May to entice and entertain the community…

April 30, New York Avenue from 1oth Street to 12th Street will be closed off for an “Evening Under the Stars” Gala Event with is an arts and culture event sponsored by Roadrunner Emporium, New York Art and Music Studio and Patron Hall which is a free to the public street party showcasing live music, art, culinary arts, a street beer garden, food trucks, live radio remote, live performance art and more.

There is a VIP ticket for a special Patrons Hall wine and appetizers events showcasing Lacy Reynolds on the Harp, belly dancing demonstrations and more. 

May 6th, New York Avenue Presents Downtown Nights Alive After 5, Most of the New York Avenue Businesses will be open from 5 pm to 8 pm with special pricing and events. This event under the leadership of Alice Weinman of Victoria Alamogordo is a merchant driven event to drive awareness of the New York Avenue businesses after 5. This month there will be a live radio remote, live music at some storefronts, food trucks and more.

May 14th, Atomicon Alamogordo sponsored by Alamogordo MainStreet.  ATOMICON is Alamogordo’s version of “Comic-Con”

Comic-con is an international comic book convention and nonprofit multi-genre entertainment event that is normally held annually in San Diego, California.

A comic book convention or comic con event has a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Main Street is in hopes to try and gather as many fun-filled themed vendors, performers, and guests dressed in costume as possible to fill the streets!

Guests, vendors, and MainStreet merchants dress up and decorate and join in the fun of the event. There will be a costume contest, entertainment, vendors, food trucks, live music and much more!

There will be live music by Rosewater Blues & Doso Dirtbags & beer gardens located throughout the streets

Live entertainment by:

OddLab (neon light parade) http://www.odd-lab.com/

Ghostbusters impersonators

RAD Studios (Dance performers)

Belly Dancing performances

Burlesque show (After hours 18+)

Children’s Music Theater (CMT) will be presenting the live performance of “The Hobbit” that same night as Atomicon at The Flickinger Center for Performing Arts @ 7pm – (event link posted) https://www.facebook.com/events/506869514251934/506869524251933/?active_tab=about

Patron’s Hall will be turned into “Hobbiton” to showcase the hard work put into the performance and to coincide with the comic theme, there will be photo ops and fun activities for the whole family!

Alamogordo’s New York Avenue, the New York Avenue Merchants, Arts Community and AlamogordoMain Street are all collaborating in a renewed effort to showcase the best of history, culture, arts and commerce at heart of Alamogordo – New York Avenue.

Come shop the local businesses in the MainStreet district and stop by the Alamogordo MainStreet office to congratulate Nolan – that is, if you don’t find him walking downtown and chatting with the MainStreet business owners or walking the streets during the upcoming 3 street festival and shopping events.

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Artist Corner – Five Questions with Alamogordo New Mexico’s Artist Marty H Torres

We met the Alamogordo based artist Marty H. Torres recently after viewing her expanded works of art now showcased at Roadrunner Emporium Fine Arts Gallery, Antiques and more, 928 New York Avenue Alamogordo, New Mexico. Mrs. Torres showcases her collection of eclectic paintings and fine art pieces in an incredibly unique and well executed corner of Roadrunner Emporium. Her works stand out as many of her works begin with an acrylic base, but she adds other media to give a three-dimensional look. Some of her works are quite whimsical such as her Wizard of Oz inspired collection of paintings or the Charlie Chaplin inspired painting. Other are much more serious such as a few of her paintings highlighting Native Americans and her Sailor and Woman painting which is compelling yet sensual.

We began our interview asking about her upbringing and her history of how she got into the world of the creative arts…

Photo of the works of Marty H Torres On Exhibition at Roadrunner Emporium Fine Arts Gallery, Antique and More 928 New York Avenue Alamogordo New Mexico (Photo by Chris Edwards AlamogordoTownNews.com)

Marty H Torres was born and raised in El Paso Texas, and her appreciation for art began in the 6th grade. Her teachers saw her work and told her to continue her art studies in High School. She was strongly encouraged and supported by her in high school and college. Upon their recommendation she continued her studies with a focus on arts. Throughout her artistic career she has studied interior decorating, fashion design, art, visual merchandising, small business management, sales, and makeup artistry in El Paso.

She explains that she loved the arts but as a youngster she was also a tomboy, so her dad sent her off to charm or finishing school at an El Paso institution called Mannequin Manor. The school made famous as Model and Actress Susan Blakely of El Paso was a graduate in the 70s of the same school prior to her successful modeling and acting career.

Most of her post-secondary studies were of Art Institute of El Paso but upon moving to Alamogordo she studied at New Mexico State University NMSU where she studied art, ceramics, and theater and did backstage makeup artistry as well.

In addition to her passion for painting and works on canvas she also has a passion for dance. While in El Paso she performed dance for Viva El Paso, where she danced tap, ballet, modern dance, Spanish dancing, and dancing w/ castanets.

Most of her professional career was as a visual merchandiser of which she did for 33 years. In addition, she was a Makeup Artist for Estee Lauder and Clinique and Elizabeth Arden for 14 years.

She says her life has always been about art, “really in my life was a lot of Art. I love every minute of it. I love to talk to people and hear about their life and what they love in life. If you have a talent, your talent is God gift to you. What you do with it, is your gift back to GOD,” she explained.

We concluded our interview with 5 questions for the artist…

How would you describe the work you create?

Marty H Torres: “I would suggest my art comes from my heart. Sometimes I have dreams about my art and will stretch it out and paint it onto canvas. So many times, what is on the canvas reflects a dream I have had or another world I crossed into in my dreams.”

What message do you want to get across with your artistic work?

Marty H Torres: “I want to let everyone know that anyone can do art. Even if you can only draw a stick person it can be beautiful so someone. Art is beauty. I sometimes paint nude people; some people think that is bad but its not. The human form as an artistic form is beauty and God’s creation. Where one’s mind is, is what one sees when they interpret art. What one sees from their perspective may not be the message the artist is trying to convey. My art is about happiness and beauty from within. Some artist paint sadness. The point is an artist should express themselves and paint what they feel. My artistic expression is to paint what I feel and in doing so I thank God every day for giving me the ability and the talent to express myself via art.”

How did you come to mixing textures, media, and colorful designs into your paintings? What is your favorite media or canvas?

Marty H Torres: “I love acrylics, charcoal, pastels and oils. My favorite is charcoal and oil. When you paint with oils, you can always go back the next day and change the painting or add to it, because oils take an awfully long time to dry. Charcoal is also incredibly fun to use and allows you to easily blend colors. I love bright colors as well as exclusively black and white paintings. I love to wear black all the time as Black is Beautiful.”

Do specific colors, forms or subjects have specific meaning to your works?

Marty H Torres: “Depending upon what I am going to paint, and my mood is, at the time, is what defines my works. Sometimes it could be a person, other times a flower or animals. Sometimes I want an abstract or Picaso tyle looks it all depends on what I am feeling at the moment. Each work has special meaning to me, and I pour my heart onto the canvas in an expression of love.”

Did the goals of your artistic work change during Covid-19 and do you have advised for any aspiring artists?

Marty H Torres: “No, I really think the lock down period helped me paint more and do more at home and to think more positively about life and the future. I worked more at home doing more paintings, decorating, working on my yard and a mural for my house. Life is too short not to make the best of every moment and do what you enjoy doing regardless of what is happening around you.

I know for many Covid-19 was scary and is scary and dangerous to many. But do not let it take over your life and prevent you from doing what you want to do to express yourself or expand your inner self. Learn to enjoy life regardless of circumstances, be happy and live life.

I am a candle lighter. I pray often for those around me that I know and those I do not know. Be good, be nice, be happy. If you are not an artist, just try something artistic, you might actually like it and find out how much fun any form of artistic expression can actually be.”

With that that concluded our interview with Marty H Torres. It was a pleasure and a joy to see how passionate she was and the beauty she sees in everything around her. A portion of her collection of works are on exhibition and for sale daily downstairs of Roadrunner Emporium Fine Arts Gallery, Antiques and More, 928 New York Avenue Alamogordo, New Mexico. Drop on by and see her fine works of art and that of several other artist, sculptured artists, photographers, antiques dealers, jewelers and more.