Coach Bob Sepulveda & Coach Gary Hveem the Golden Years Book 2 Release Party & Art Showing September 4th, 2021 6 pm to 8 pm

5 Time State & 19 Time District Champion, Coach Bob Sepulveda & Coach Gary Hveem the Golden Years Book 2 Release Party & Art Show

September 4, 6 pm to 8 pm Roadrunner Emporium Fine Art Gallery

928 New York Avenue, Alamogordo, New Mexico 88310

Alamogordo New Mexico: 2nd Life Media Company Inc. today announces the pre-release on Amazon.com with a book signing and art show at Roadrunner Emporium, Alamogordo, Saturday September 4th 6 pm to 8 pm.  

The reception and book launch at Roadrunner Emporium Fine Art, Antiques and More will also showcase the works of southern New Mexico artists Delia Lopez Holloway, Marty Torres, the sculptured tree trunk artwork creations of Artist Rene Sepulveda and over 45 partners displaying their artistic creations to the public. This open house from 6 to 8 will feature live music, light appetizers and is a meet the local artists events.

About the Book Series:

Book 2 is of the 4 part series of books on Coaches Robert & Marilyn Sepulveda and the influence of Coach Gary Hveem on the Alamogordo High School Athletics program.

Book one titled Coach Robert (Bob) Louis Sepulveda: The Early Years released last year to critical acclaim.

Co-written by authors; Chris Edwards & Rene Sepulveda, book one of the series begins with the Alamogordo, New Mexico athletic program of 1916 progressing through today. The focus is on the track & field and its paths that crossed into interscholastic football and cross country. The series is a comprehensive history that tells the stories of the many personalities from 1916 to 1996 that influenced New Mexico and national interscholastic, collegiate, and pro sports including the NFL; in Track and Field, Cross Country, High School Football and beyond.

The book series takes on issues of the launch of national interscholastic sports standards, school sports integration, Girl’s Title IX implementation, the politics of high school football athletics and more.

The series contains the records of 100s of young athletes, rich in dialog and interviews with athletes, coaches, and more. The series factoids highlight successes and failures of some great athletes & coaches, plus history lessons related to athletics. The central characters in the book are Coaches, Bob and Marilyn Sepulveda, paired with a variety of characters that played a role in the program success of the Alamogordo, New Mexico Track and Field, Cross Country & Football programs over 9 decades.

Coach Bob Sepulveda, New Mexico Coach of the Year for boy’s track; 1982, 1991 and 1996. Received the NHSACA Region 8 Coach of the Year in 1982, 1991 and 1996, Section 6 Coach of the Year in 1991 and 1996. Along with his wife Marilyn, both, received the New Mexico High School Coaches Association Level IV Coaching Milestone ring in 1989. He and his wife Marilyn were inducted into the Alamogordo Tiger Hall of Fame in 1988.

            “Coach Bob Sepulveda is just a good, hard-working coach and a good responsible person who cared about the kids in his charge. That for anyone who’s paying attention, is all the message that’s necessary”, per a Commentary in the Albuquerque Journal by Rick Wright  titled Message There for Those who Watch, Listen,Friday May 13, 1994

About the Artists & Roadrunner Emporium

Roadrunner Emporium showcases the works of southern New Mexico artists Delia Lopez Holloway, Marty Torres, the sculptured tree trunk artwork creations of Artist Rene Sepulveda and over 45 partners displaying their artistic creations from painting and sculptures to embroidery, needlepoint, hand woven designs, Native American arts and more. This event is open to the public showcasing local Southern New Mexico artistic talent.

This open house from 6 to 8 will feature live music, light appetizers and is a meet the local artists event Roadrunner Emporium Fine Art, Antiques & More, 928 New York Avenue, Alamogordo New Mexico. Open daily 10 am to 7 pm. Closed Sundays.

A History Lesson for Southern New Mexico – The creation of Interscholastic (Organized High School Sports) in the US and New Mexico and Alamogordo High School 1916


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How did High School Sports get started in the US, Southern New Mexico and Alamogordo and when?

Interscholastic Sports at the High School level via organized physical education programs did not begin in the US until around 1903 but had roots dating to the 1880s. Organized sports began with economically challenged or lower-class children competing under non-parental adult supervision, while their upper- class counterparts participated in non- competitive activities like dancing and music lessons, often in their homes. Children’s tournaments, especially athletic ones, came first to economically challenged children, most often immigrants living in large urban areas or the larger US cities.

Massachusetts was the first state to make schooling compulsory in 1852. It was not until 1917 that the final state of the union at the time, Mississippi, passed a similar law.

While on the east coast the focus was on social progress, education and organized school sports programs; the wild west was playing catch up.

New cities like Alamogordo, New Mexico founded 1898 were creating new opportunities for Americans and America’s youth. January 6, 1912, New Mexico was admitted into the United States union as the 47th state. With that our history of interscholastic High School Athletics Track & Field in Alamogordo soon begins. New Mexico, even while a territory, took a progressive view to public education and made public education compulsory in urban areas in 1891. It became compulsory everywhere by the time New Mexico became a state in 1912.

With the institution of mandatory schooling in New Mexico and in most states, children and families experienced a profound shift in the structure of their daily lives, especially in the social organization of their time. This change in social view resulted in thinking about how to challenge a child and occupy his day especially in urban areas.

The answer lay partly in competitive sports leagues, which started to evolve to hold the interest of children. Urban reformers were particularly preoccupied with poor low skilled economically and socially challenged immigrants who, because of overcrowding in tenements or inner cities, were often on the streets. Initial organization efforts focused on the establishment of city parks and playgrounds. Powerful, organized playground movements developed in New York City and Boston. But because adults did not trust boys, especially immigrant boys, to play unsupervised without significant issues, attention soon shifted to organized sports. Sports were important in teaching immigrants and those economically challenged and from rural areas; the “American values of cooperation, hard work, and respect for authority.”

According to historian Robert Halpern, “progressive reformers thought athletic activities could prepare children especially boys for the new industrial society that was emerging, which would require them to be physical laborers.” There was a distinct business interest in organized youth sports early on, to ensure a robust and healthy workforce for an economy changing from, rural based to urban based, in the decades to follow.

Organized youth groups backed by the influence of business interests took on the responsibility of providing children with sports activities. In 1903, New York City’s Public-School Athletic League for Boys was established by Luther Gulick, and formal contests between children, organized by adults, emerged to keep the boys coming back to school. Formal competition ensured the boys’ continued participation since they wanted to defend their school team’s record and honor. The purpose per the PSLA was to encourage a healthy, strong body and mind through competitive exercises.

The PSAL initially conducted “class athletics” in grades five through eight at specific times each year, not interschool competition as it is known today. Class athletics included seasonal track and field events. PSAL’s also emphasized swimming, popular sports of the times (baseball, football, basketball), and several minor games.

Concurrent with the activities on the east coast; the first recorded games involving High School, school sponsored teams in the Dallas Texas area occurred in 1900. St. Matthew’s grammar school of Dallas played the Wall School of Honey Grove, found in Fannin County just south of the Texas-Oklahoma border, on Oct. 12, 1900, as a prelude to the intercollegiate level Texas-Vanderbilt game the same day. Honey Grove won 5-0. The event was a milestone in Texas history: the first recorded interscholastic football game between two high-school teams.

The Wall school was founded in 1898 by Simon Venable Wall, who moved to Honey Grove from Franklin, Tenn. Accounts of the school’s history noted its football team frequently played two games a day and that it was not uncommon for the team to catch a train on weekends and play in area towns. Austin College, in nearby Sherman, was a frequent opponent for the Wall boys.

Until the formation of interscholastic programs and games such as the one in Dallas Texas, most American boys had played football in the haphazard way of boys the world over: ambling onto fields and into alleys for pickup games or challenging other loosely affiliated groups of students to a match. Cheating was rampant, and games looked more like brawls than organized contests.

By 1910, 17 other cities across the United States had formed their own competitive athletic leagues modeled after New York City’s PSAL. Physical education reformers in the high schools followed the colleges in taking over sports programs with the catchphrase “Athletics are educational.” Their reform was tied to the overall reform in American education and overall reform in American society during the Progressive Era.

The establishment of leagues and state associations by educators in the years after 1900 bringing about institutional control over interscholastic sports was neither seamless nor uniform across the nation nor the western region of the US to include Texas, New Mexico, Arizona and California.

In most areas of the country, educator-sponsored high school leagues were formed in most big cities and in many rural areas, usually two ways, from whole cloth or by taking over existing student-run or joint student-faculty-run leagues. In many areas, especially rural areas like most of Texas and New Mexico there were few leagues, and only gradually did league formation spread nationwide.

Settlement houses and ethnic clubs soon followed suit. The number of these boys’ clubs grew rapidly through the 1920s, working in parallel with school leagues.

In 1914 the first organized events for school children were held and 2040 boys competed for the City Championships Track and Field held at Madison Square Gardens. Events at this event included standing long jump, chinning the bar, running sprints, disc throwing, relays and hurdles. (Today competing at Madison Square Garden in Track & Field is considered hallowed grounds by many a Track & Field athlete.) By 1915 177 school systems around the country had formed competitive leagues.

By 1916, the United States was starting to educate its children for more years than most other countries, even while admitting a surge of immigrants. The ruling elite feared that all this schooling would make Anglo-Saxon boys soft and weak, in contrast to their brawny, newly immigrated peers. Oliver Wendell Holmes Sr. warned that cities were being overrun with “stiff-jointed, soft-muscled, paste-complexioned youth.”

Sports, the thinking went, would both protect boys’ masculinity and distract them from vices like gambling and prostitution. “Muscular Christianity,” fashionable during the Victorian era, prescribed sports as a sort of moral vaccine against the tumult of rapid economic growth. “In life, as in a football game,” Theodore Roosevelt wrote in an essay on “The American Boy” in 1900, “the principle to follow is: Hit the line hard; don’t foul and don’t shirk, but hit the line hard!”

Athletics succeeded in entertaining not just students, but entire communities and local school teams became a sense of pride. As athletic fields became the cultural centers of towns across America, educators became coaches and parents became boosters. Organized sports allowed small towns to compete against large cities in Track & Field, Football and Basketball putting small town schools on the map so to speak with large reputations of athletic excellence.

As the organized school sports programs evolved so did organized fee-based clubs which were more exclusive and not for the poor. Fee-based groups, such as the YMCA, began, but usually only middle-class kids could afford to take part. National pay-to-play organizations, such as Pop Warner Football came into being in 1929.

The National Collegiate Athletic Association had appeared by this time, as a means of reforming the increasingly brutal sport of college football. As the NCAA appeared it began collaboration efforts and recruiting efforts from High Schools for its track & field, football and basketball programs around the country. This partnership ultimately led to scholarship programs and further engrained organized high school sports into the American Experience.

In New Mexico and specifically Alamogordo, following the lead of the nationwide reform of governance in interscholastic sports with the imposition of adult-sponsored leagues and state associations students acquiesced to the new faculty control and passively accepted the new order of things. In many areas, however, educators faced persistent student resistance, stiffened by rebellious high school

Greek-letter societies and continued abuses in the decade leading up to World War I. In Chicago student resistance to control and reform was especially acute.

New Mexico, towns such as Alamogordo and the western states; less resistance existed, as the school systems were newer institutions and did not have the history or mindset of those on the east coast. Progressive politics towards education and athletics prevailed without institutional histories, politics and interests fighting for dominance.

Alamogordo, New Mexico An Early Interscholastic Sport Program Adoptee

Alamogordo High School began an organized sports program in 1912 for Caucasian boys offering PE, Track & Field and Basketball and Football.

In 1913, the authorities of the University of New Mexico believing that one of the great needs of the High Schools of the state was an opportunity to meet, at least once a year in athletic and other contests, organized the University of New Mexico Track Athletic Association. A track meet was held in the spring of that year at Albuquerque, and two high schools, Santa Fe and Albuquerque contested for the banner.

Although the beginning was small, a great deal of interest from across the state was aroused.

Alamogordo High School won its first state medals in 1916/17 School Year and they were in Track and Field via the High Jump and the Triple Jump.

Excerpt from Coach Robert Sepulveda The Early Days Book 1 – part of a 3 part book series on Alamogordo Athletics and its history. Available at Roadrunner Emporium, 928 New York Avenue, Alamogordo, New Mexico or on Amazon. 

More historical stories from 1916 and more early history of Alamogordo High will appear in future stores.

To keep the historical sports archives of Alamogordo alive, support local small businesses and  join us as an independent source for positive News and History from Southern New Mexico. Sign up for our Daily News Brief and our blog or advertise with us. To learn more visit

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Photo is of Alamogordo High School 1917

ALAMOGORDO HIGH SCHOOL – ALAMOGORDO, NEW MEXICO In 1917, the architectural firm of Trost & Trost was awarded the contract for the Alamogordo High School. The plans called for the school to be constructed of brick and stone, 90 x 104 feet. The two-story building was to have 13 classrooms and an auditorium. The cost was estimated at $50,000.

The school was completed in 1919 and located on Tenth street (between Michigan and Indiana St.) 

In 1942, the Alamogordo Army Air Field was built 10 miles west of town. The addition of the base caused school enrollment to climb steadily over the next several years. New school buildings were being erected to keep up with the enrollment of new students. The Alamogordo Army Air Field eventually became Holloman Air Force Base and test development center for many government contracts.

In 1970, George Stith and Tom Macklin presented a petition bearing more that 200 names of residents to the Alamogordo City Commission. The petition asked that a study be made on the feasibility of refurbishing the old Alamogordo High School building on Tenth Street and putting it to use as a civic auditorium. The old Alamogordo High School was demolished sometime between 1973 to 1975.

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