AlamogordoTownNews.com National Small Business Week on Alamogordo’s MainStreet New York Avenue

May 1st through 7th is the official week of Small Business designated by the Small Business Administration as Small Business Week.

Sherwin Williams Paint Store, GloBug, Elite Memories Boutique, Blush Hair Salon, Showcase Carpets and Tile, New,Mexico Influence Magazine, Renefit Southeast New Mexico Influence Magazine, Fitness, AlamogordoTownNews.com, 2nd Life Media, Emanuel Lydia Productions, Our Little Country Store at Roadrunner Emporium, the Local Bodega, Del Ora Goldsmith, Rocket City Game Lounge, Mission Billiards, MoniCakes, Barbies New York Avenue Salon, D & H Stamp and Sign Company, Capped, Flickinger Center, Country Corner Kitchen, Believe It Nutrition, StrangeLove Tattoo, Alamo Jump, Picacho Peak Brewing, Good News Thrift Store, and new shops coming – this is the New York Avenue business district and this is Alamogordo MainStreet and that is Small Business. 

Alamogordo’s Main Street Business District of New York Avenue represents the largest concentration of small businesses in Alamogordo.

From the cultural arts, classes,  live music and antiques of Roadrunner Emporium, to fine entertainment at the Flickinger Center, to a higher end Fine Art experience at New York Art and Music, to finest in fashions at Elite Memories Boutique, beauty and fashion at Blush Salon, Fine speciality gifts at Victoria Alamogordo, finest in quilting supplies and fabrics at Pins and Needles, excellence in locally procured selections at the Local Bodega, trivia and beer at Picacho Peak Brewing Company, late night gaming at Rocket City Game Shop, billiards play at Mission Billiards, tile and flooring, paint supplies, nutrition needs or a hot breakfast each can be found in the New York Avenue business district of Alamogordo’s MainStreet.

The Alamogordo MainStreet organization is concentrated on revitalization and partnerships to reinvent this important corridor and in community partnership with the Alamogordo Center of Commerce, the city of Alamogordo and New Mexico MainStreet; it celebrates Small Business Week with a reminder of this important corridor to the economic vitality of Alamogordo, Otero County and Southern New Mexico. 

Alamogordo MainStreet Executive Director Nolan Ojeda via a press statement concerning Small Business Week reminds Alamogordo citizens; “Alamogordo MainStreet is Small Business. The partnership businesses of Alamogordo MainStreet are the heartbeat of Alamogordo and is exactly what the SBA seeks to highlight with Small Business Week May 1st thru 7th. As the Executive Director of Alamogordo MainStreet, I’d like to personally invite you to our district, this week and (of course every week), as we celebrate Small Business Week and cap it off with our Downtown Nights Celebration this Friday with most stores open till 8 pm. This Friday night we will have a live radio remote from KALH radio at Roadrunner Emporium, a DJ spinning music in front of Victoria some special street vendors and special pricing and events at most of the stores till 8 pm.” 

Nolan continued, “We also welcome all of those coming in this weekend for the Holloman Air Show and invite them to see what makes Alamogordo’s MainStreet the New York Avenue district so unique.”

Rene Sepulveda partner in Roadrunner Emporium explained that the partnership between him and Chris Edwards, is so excited with the momentum of Alamogordo MainStreet and the New York Avenue business partnerships; “that we deepening our partnership with Emmanuel Renteria and Lydia Aspen and their New York Art and Music Studio and investing into the district idea of creating a cultural arts sub-district.  The first example of that investment partnership was our joint Evening Under the Stars Event this past weekend. That event was the tip of the iceberg in showing the potential of arts on New York Avenue. This event resulted in several thousands of dollars worth of art to be purchased by collectors and showcased musical talent with multiple performances throughout the evening.”

The small businesses of New York Avenue have two events scheduled for May Downtown Nights is Friday May 6th with merchants open till 8 pm and Atomicon is Saturday the 14th with a full array of costumed fun similar to a traditional ComiCon event with the street closed off from 8th Avenue to 12th and to include a Hobbit Village at Patrons Hall that evening.

Alice Weinman the owner of Victoria Alamogordo and the veteran business owner of the district says of Small Business Week, “we’ve been in Historic Downtown Alamogordo for 37 years, still here and still moving onward.” 
Alamogordo Small Business is moving forward which is evident every day with the renewed energy of Alamogordo MainStreet and New York Avenue. Come on down and join the multiple small businesses for Small Business Week! 

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New Sculpture Release by Artist Rene Sepulveda: “Angelina” Flowing Ivy, Wood and Lava Rock Natural Native American Inspired Sculpture

Angelina Flowing Ivy, Wood and Lava Rock Natural Native American Inspired Sculpture Artist Rene Sepulveda available at artistrenesepulveda.com or at Roadrunner Emporium & Fine Arts Gallery Alamogordo New Mexico

“Angelina” Flowing Ivy, Abstract Wooden Basket and Lava Rock Natural Native American Inspired Sculpture by Artist Rene Sepulveda

“Angelina” A Flowing Ivy, Abstract Wood Basket and Lava Rock Natural Sculpture by the Artist Rene Sepulveda was crafted as a piece to honor his 80-year-old aunt Bertha Angelina Sepulveda Rommel.
The historic symbolism of ivy, central to the sculpture by Rene Sepulveda as it reaches out of the wooden basket deals with connections of family, because of its propensity to interweave in growth. Ever furrowing and intertwining, the ivy is an example of the twists and turns our relationships and family connections take – but also a testimony to the long-lasting connections and bonds we form that last over the years. Ivy is further considered a symbol of survival and determination for the same reasons. It seems to be virtually indestructible and will often return after it has suffered damage or has been severely cut back symbolic of the indestructability of family.

This is an example of the human spirit and the strength we all have, to carry on regardless of how harrowing our setbacks may have been.

The basket is one of humankind’s oldest art forms, and it is certainly an ethnic and cultural icon filled with myth and motif, religion and symbolism, and decoration as well as usefulness. Taping in the artist Native American heritage of his ancestors he felt a wooden pieced basket was an essential part of this sculpture due to its symbolism and history as a not to his family roots. The Native Americans may well have left the greatest legacy to the world of baskets. The Indians of Arizona and New Mexico made basket-molded pottery from 5000 to 1000 B.C. as part of the earliest basket heritage. Their baskets (many of which have survived in gravesites) are heralded as a pure art form and one that was created not only by a primitive people but also by women. Basketry extended into the making of many other materials the Indians used daily including fishing nets, animal and fish snares, cooking utensils that were so finely woven that they were waterproof, ceremonial costumes and baskets, and even plaques. The Hopi, Apache, and other Pueblo tribes made coiled baskets with bold decorations and geometric patterns of both dyed and natural fibers. Thus, the bold geometric coloring and shape of the basket crafted into this artistic sculptured work by Rene Sepulveda.

The wood of which the basket hangs is of fallen branches that were gathered near the Apache Mescalero tribal basin and symbolize the strength of eternity. This strength lives on and transcends life and death representing the timeless strength of family.

The 5000-year-old lava rock of which is the sculptures base is composed of rock from the Valley of the Fire lava flow originating at Little Black Peak in Southern New Mexico. The selection of this material as the base was to signify the strength of the earth from deep within, as lava flows deep within the earth and periodically erupts, so do the emotional ties of a family. Those ties and emotional connections are buried deep and carry from one generation to the next, and on occasion erupt to show their true inner strength and strong bonds as the foundation of family.

Finally, the piece is capped with a metal Zia symbol. Given that this artistic creation was conceptualized, crafted and created with natural elements of New Mexico, Artist Rene Sepulveda found it only fitting to cap the piece with the Zia symbol which is sacred to the original people of New Mexico, from the Zia Pueblo and who regard the sun as sacred. Four is a sacred number of the Zia and can be found repeated in the points radiating from the circle.


The number four is embodied in:
The compass (north, south, east, and west)
The seasons of the year (spring, summer, autumn and winter)
The periods of each day (morning, noon, evening and night)
The stages of life (childhood, youth, middle years and elderhood)
The sacred aspects one must develop (a strong body, a clear mind, a pure spirit, and a devotion to the well-being of others)

That final aspect in symbolism of the Zia is what ties this artistic creation of Rene Sepulveda, entitled Angeline, together in each of those characteristics that speak of his aunt. She has always been one from youth to age 80 of strong body, clear mind, pure spirit and devotion to her family as well as the well-being of others.

Each component of this work of art independently is of beauty, but when combined into a sculptured work named “Angelina,” from the heart and mind of the Artist, Rene Sepulveda; one sees it spiritual relevance and reverence to family, presented as a visual piece of artistic beauty.

Available to be seen as part of the Valley of The Fire Collection Exhibition of Works of Artist Rene Sepulveda at 2nd Life Boutique and Gallery at Roadrunner Emporium and Fine Art Gallery, 928 New York Avenue, Alamogordo, New Mexico and is available online to ship for free anywhere in the US at https://www.etsy.com/listing/1007837864